Based in Los Angeles, California
The Out Crowd was founded with a keen eye for emerging talent and a thorough knowledge of the US retail market. Nine years on The Out Crowd continues to harness the qualities that define it as a leading sales agency for elevated fashion.
With founder, director Joanna Ryan at the helm, brand partnerships are formed with a high touch, collaborative approach and a vision for long-term growth.
Services
Strategy
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Determine brand positioning and identify core opportunities.
Range Planning
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Help identify core range components considering season, major markets as well as the overall positioning strategy.
Market
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Prepare brand program and identify target retailers, concept trade show presentations, merchandise, display, signage.
Sales Campaigns
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Develop compelling and targeted seasonal communication to The Out Crowd's North American retail network.
Orders
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Order checking, terms negotiation, selling agreements, in season PO management, sell through monitoring, sales reports.
Retail marketing
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seek opportunities for brand features in retailer web editorial, catalogue, social. Coordination of sample loans.
Retail Support
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Oversee store visitation with US major retailers. Including merchandising, stock replenishment, displays, signage, floor staff feedback, training clinics, visitation reports.
Fulfilment
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Consult on 3PL set up, customs brokers, trademark lawyers, domestic shipping., UPC / EDI
PR
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Influencer product placement, seasonal collection showings to NYC and Los Angeles based print and digital media, gifting programs.