Based in Los Angeles, California
The Out Crowd was founded with a keen eye for emerging talent and a thorough knowledge of the US retail market. Nine years on The Out Crowd continues to harness the qualities that define it as a leading sales agency for elevated fashion.
With founder, director Joanna Ryan at the helm, brand partnerships are formed with a high touch, collaborative approach and a vision for long-term growth.
Determine brand positioning and identify core opportunities.
Help identify core range components considering season, major markets as well as the overall positioning strategy.
Prepare brand program and identify target retailers, concept trade show presentations, merchandise, display, signage.
Develop compelling and targeted seasonal communication to The Out Crowd's North American retail network.
Order checking, terms negotiation, selling agreements, in season PO management, sell through monitoring, sales reports.
seek opportunities for brand features in retailer web editorial, catalogue, social. Coordination of sample loans.
Oversee store visitation with US major retailers. Including merchandising, stock replenishment, displays, signage, floor staff feedback, training clinics, visitation reports.
Consult on 3PL set up, customs brokers, trademark lawyers, domestic shipping., UPC / EDI
Influencer product placement, seasonal collection showings to NYC and Los Angeles based print and digital media, gifting programs.
With a focus on intricate detailing, season after season, the brand’s designs remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of ‘craft’ is something that remains core to the brands DNA. The resulting designs are pretty and feminine, chic and bohemian – instantly recognisable as an alice McCALL creation.