Strategy

Determine brand positioning and identify core opportunities.

Range Planning

Help identify core range components considering season, major markets as well as the overall positioning strategy.

Market

Prepare brand program and identify target retailers, concept trade show presentations, merchandise, display, signage.

Sales Campaigns

Develop compelling and targeted seasonal communication to The Out Crowd's North American retail network.

Orders

Order checking, terms negotiation, selling agreements, in season PO management, sell through monitoring, sales reports.

Retail marketing

seek opportunities for brand features in retailer web editorial, catalogue, social. Coordination of sample loans. 

Retail Support

Oversee store visitation with US major retailers. Including merchandising,  stock replenishment, displays, signage, floor staff feedback, training clinics, visitation reports.

Fulfilment

Consult on 3PL set up, customs brokers, trademark lawyers, domestic shipping., UPC / EDI

PR

Influencer product placement, seasonal collection showings to NYC and Los Angeles based print and digital media, gifting programs.